I feel like this about eLoad - the electrolyte developed by Dr. Doug Stoddard of Medion.
Nutrition is inherently personal because, well, in part it is based on what you like the taste of - and that is undoubtedly individual. But it is also undeniably scientific, and there is a wealth of research and rules to be considered and balanced when making the ultimate sports drink.
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You can imagine how devastated I am to learn Trek have discontinued the distribution of it in Aus. IMO Trek has never done much for eLoad down under - there is no promotion and half their dealers claim to have never heard of it. I have only ever seen it actually on a shelf in two Trek shops out of the many I have been to.
While Trek was doing the distro my standard sourcing went like this - ring around dealers (it is never in stock, naturally, since they don't know what it is) and ask until I could find someone who was willing to ring Trek and order it in for me. Trek often didn't have it, and I have waited long periods for it to arrive. I used to buy it in 6kg (4 tubs) batches at a time, because this process was so difficult and touch or go as to whether I could even get someone to play - I hoped that buying several hundred bucks of the stuff might make it more attractive for the dealer. True it was at the expensive end of the scale - but this never bothered me as I felt it was worth it.
The fact that I was willing to go through this, should speak for itself in terms of just how good I think this stuff is. And now - nothing. Can't get it. Found one e-tailer that will ship to Australia, but I have to be prepared to pay $150 USD per tub (it's $115 for the shipping).
Arrrrrrghhhh summer is coming - what to do!!!